What is the primary purpose of a security guard?

The primary purpose of a security guard is to protect property and ensure the safety of individuals. This role involves a range of duties, including monitoring premises, conducting patrols, responding to emergencies, and maintaining a visible presence to deter crime. The security guard serves as a first line of defense against theft, vandalism, and other security threats, working to create a safe environment for both property and the people within it.

In contrast, managing public relations and customer service focuses on positive interactions with the public, while conducting sales and marketing activities involves promoting products or services, which are not core responsibilities of security personnel. Overseeing employee performance evaluations pertains to human resources functions, unrelated to the safety and security responsibilities of a guard. Therefore, the focus on safety and protection defines the primary purpose of a security guard effectively.